All Good Switchel

Well-known local brand All Good Organics is back with a new drink for supermarket shelves: this time a Switchel — a little known sparkling health tonic with an apple cider vinegar base. It’s organic and packed with good stuff, like live probiotics. And it tastes delicious.

The third eye (also called the mind’s eye, or inner eye) is a mystical and esoteric concept of a speculative invisible eye, usually depicted as located on the forehead providing perception beyond ordinary sight — the kind of perception that leads to you buying a refreshing drink that’s good for you.

As a brand they’re known for their charming illustrations and characters — this was a chance to build on the equity of prior products, whilst feeling fresh and unexpected. We worked with talented illustrator Natasha Vermeulen to develop the custom typography and illustrations.

Best Awards 2019: Awarded Silver: Packaging, Silver: Colour.