Clean Collective

Clean Collective is a boutique beverage company founded by two young New Zealanders. In 2016, they came up with the idea for a locally made clean premixed drink, after struggling to find any in local liquor stores. Taking the money they had saved for a stint of overseas travel and pouring it into this venture, they created a product that ticked all their boxes: being free from sugar, carbs and preservatives. Clean Collective was the first product of the healthier kind released into market in New Zealand, launching in 2017.
White has become the graphic standard of the clean, natural, low-calorie beverage category. Because Clean Collective was the first entrant in the market, it made sense to double down on this: to amplify the restraint and sophistication of the concept by committing to removing even more.
All that remains is the natural ingredient and a typographic list: black on white, bold, transparent, informative and direct. Design pared back to the essentials, as clean as it could be. No noise, no affectations, no clutter.








Project Scope
- Creative direction
- Visual identity
- Art direction
- Packaging design
Project Team
- Studio Akin, brand agency
- Emma Kaniuk, creative direction
- Tana Mitchell, creative direction
- Emma Kaniuk, art direction
- Sarah Gladwell, design
- Emma Kaniuk, project management
- Tony Brownjohn, photography
Client
Clean Collective, Aotearoa New ZealandPress & Recognition
-
New Zealand Best Design Awards
Finalist, Packaging