Emma is one half of design studio Akin and online store Dogdogdog, in partnership with Tana Mitchell, and is the founder of Tradespeople.

Emma’s interdisciplinary approach is based around the simple principle of  “great ideas, crafted well”. Previously at Special Group and Designworks, she’s worked across the arts, aviation, education, finance, FMCG, social and community initiatives, new product development, hospitality, luxury and technology brands. Emma has broad experience across all areas of design from art direction, brand identity, packaging, editorial, wayfinding, customer experience, environments, launch and activation programmes, to name a few.

Her work has been awarded locally and globally across all disciplines, including being awarded Best Award’s highest honour—a purple pin of distinction for graphic design, and has been featured in Creative Review, Monocle, Threaded, Idealog and numerous online sites.


Akin is a strategic design studio dedicated to creating simple and smart brand solutions that grab people’s attention and hearts. We love what we do and love working with people that love what they do. We strive to make things simple, smart, helpful, beautiful and fun; to think before we do; to work with people, not for people; to create work that upends expectations; to be part of change.

We approach every project with a healthy dose of curiosity. We believe that to solve a problem you need to talk about it. And we believe in doing all of these things together, forming meaningful partnerships with like-minded people to grow strong brands that deliver on business objectives. Your success is our success.

If you’d like to meet up, drop me a line.