In 2015, New Zealand designers Georgia Cherrie and Paris Mitchell Temple arrived on the fashion scene with a capsule collection of six wardrobe essentials. Now an international phenomenon, Paris Georgia has pioneered the return of ’90s style codes through silk slips, trench-style dresses and off-centre shirting. Cast in a neutral colour palette with structural bodices and simple silhouettes, the label demonstrates a clear appreciation for minimalism. We’ve worked with them from the very beginning, from brand development, to seasonal campaigns and commerce website evolutions.
The clothes and campaign shots are everything — the branding performs a supportive role to the more evocative and visual language of the photoshoots. A distinctive, hand-crafted, bespoke PG wordmark (based off the designers’ handwriting) underpins all brand touchpoints. The identity is inherently ‘fashion’ — employing a generous use of space, simple layouts and typesetting, and supported by a couple of other thoughtful details and materiality choices.