Paris Georgia

In 2015, New Zealand fashion designers Georgia Cherrie and Paris Mitchell Temple arrived on the fashion scene with a capsule collection of wardrobe essentials. A few years later, they launched their eponymous label.

Designed in New Zealand, Paris Georiga’s luxe fabrics meet silhouettes that stand as an ode to the female form and favour subtle design over seasonal trends. This, combined with the brand’s focus on high-quality textiles and construction, has seen Paris Georgia take on a timeless, transcendent quality.

Paris Georgia produces womenswear that is inspired by the women who wear it. Women like the designers’ mothers, friends, and collaborators. Women like Ava Claire, Gabriella Karefa-Johnson, Lorde, Dua Lipa, Lady Gaga, and Jacinda Ardern. Women who value strength and culture and who require these ideals within the brands they represent.

We’ve worked with Paris Georgia from the very beginning, from brand development to seasonal campaigns and commerce website evolution.

The clothing and campaigns are everything, so the graphic assets perform a supportive role to the more evocative and visual language of the photoshoots. A distinctive, hand-crafted, bespoke Paris Georgia wordmark (drawn from the designers’ own handwriting, echoing inspiration from the women behind the brand) underpins all brand touchpoints.

The identity is inherently ’fashion’—employing a generous use of space, simple layouts and typesetting, and supported by a couple of other thoughtful details and materiality choices.