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The Boundary

The Waitakere Mega Centre had fallen into a serious state of disrepair. The environment was old, tatty, it looked unloved and felt unsafe. The new owners sought to inject life back into this old mall — with ambitions to make it the shopping location of choice for locals as well as profitable for the businesses operating there — with minimal architectural upgrades.

First, we had to discover who shopped there? What did the local residents of Henderson want and need? What was the catchment for the area and who was out the competition? ‘Westies’ love life on the periphery, where the ‘Super City’ gives way to the Waitakere Ranges to create a place like no other — urbane and outdoorsy.

Renamed The Boundary we set about re-inventing the centre into a warm and welcoming place that celebrated the wild west coast and all that nature offers by instigating an intense ‘green-ification’ of the site, its sustainability and the brand.