On the back of Karma Cola’s success, Karma Drinks launched a ginger ale. The ginger is grown organically by farmers in the Wayamba region of Sri Lanka and our design brief was based on making a point of the natural healing properties of ginger root. A healer at heart, Gingerella is best described as Mother Earth meets Barbarella meets activist. We commissioned illustrator James Stewart to bring to life this strong, defiant, fiery redhead character who dares us to “taste the justice”.
Thanks to James Stewart.
Designed while working at Special Group.