Lemmy Lemonade

Karma Drinks believe that if you’re going to drink something that has sugar in it, it should at least be organic and Fairtrade. They developed an old-fashioned lemonade — the third in a trio of sodas whose ingredients come from developing nations. We focused on creating a twist on the commonly held belief that buying a ‘lemon’ is bad luck. Like the drink itself, sweet can get too much without a little bit of sour, leaving Lemmy is a little bit rough around the edges.

Thanks to Matt Campbell.
Designed while working at Special Group.