I’m a creative director and hands-on designer specialising in leading strategic brand projects across digital and print. I’m trusted by a variety of companies, arts organisations, non-profits, start-ups, and design studios.
I’m from Aotearoa New Zealand, where we’re all-rounders, so I’m used to having a hand in every element of a project’s lifecycle. I partner with strategists, writers, photographers, illustrators, motion designers and developers to shift perspectives, inspire change, and build ROI, with a hawk-like attention to craft and detail.
I create brands and products that are useful, beautiful, and fun. I’m always searching for a feeling of freshness in my work, and love to travel frequently, for both work and pleasure. Dividing my time between many projects hones my perspective, meaning that my work is relevant, sharp, and informed by a distinct point of view. I love to work with brands (and the people behind them) to tell their stories; researching, unravelling, colliding, and creating is an expression of my own curiosity.
I’m really passionate about building communities of all kinds. I offer one-on-one coaching sessions supporting designers to navigate their careers. I guest lecture and speak on the role of design in changing the world. I created the social enterprise Tradespeople, a directory of female and gender-diverse builders, electricians, plumbers, and so on.
My work has won national and international awards for design excellence, including the Purple Pin at the New Zealand Best Awards. I’ve judged both the New Zealand Best Awards and Axis Awards.
I'm available for projects, collaborations, coaching, press, and speaking engagements. I'm periodically available for short-term contracts (part or full-time) to work within existing teams. Let’s talk.
- Creative direction
- Art direction
- Brand strategy
- Market positioning
- Brand identity
- Brand voice
- Visual research
- Brand guidelines
- Logo design
- Print design
- Digital design
- Motion design
- Publication design
- Packaging design
- Social content
- Campaigns
Services
- AGDA
- DINZ Best Awards
- D&AD
- Design Week
- One Show
Recognition
- BP&O
- Creative Review
- Communcation Arts
- Monocle
- Verve
- The Big Idea
- Stoppress
- Design Assembly
- Britomart People