Karma Drinks believe that if you’re going to drink something that has sugar in it, it should at least be organic and Fairtrade. They developed a cola whose ingredients come from developing nations with profits from the sale of each bottle going back ensuring money returns to communities and encourages growth. Telling this story formed the basis of our design brief. We thought this product made for good karma and so Karma Cola was born. Working with a local artist, Beck Wheeler, the identity combines the theme of mutual connection between good vs evil with a hand crafted illustration. The wordmark loops back on itself in a tongue-in-cheek reference to the un-deniable truth of what comes around, goes around.
Thanks to Beck Wheeler.
Designed while working at Special Group.
Best Awards 2013: Awarded