Audax Biosciences
Audax Biosciences, previously known as oNKo-innate, is a fast-moving biotechnology company reshaping the future of immunotherapies for oncology and autoimmune diseases. Our job wasn’t to visualise an existing reality. It was to express a possibility.
At the heart of the identity is a library we created of hyper-realistic biological forms inspired by cellular structures and lab processes, and rendered as beautiful, liminal futuristic worlds—blurring the line between scientific observation and research exploration.
The new logo embeds the brand's story in its form: a custom ‘x’ that evokes the unknown and the double helix: a visualisation of DNA, which contains genes that encode the components of our immune system. Its extended letterforms signal speed and resilience.
Although the brand deeply dialogues with serious scientific work, we aimed to craft an identity with its eyes firmly on the future, avoiding direct reproduction of icons or clichés, and instead building an original visual universe capable of conveying freshness and authenticity within its category.
Project Scope
- Brand strategy
- Naming
- Copy writing
- Creative direction
- Visual identity
- Brand guidelines
- Art direction
- Digital design
- Collateral design
- Template design
- Social content
Project Team
- Emma Kaniuk, strategy
- Rebekah White, strategy copywriting
- Emma Kaniuk, creative direction
- Sarah Gladwell, design
- Emma Kaniuk, art direction
- Lane W. Le Prevost-Smith, web dev
- Rejor Jiao, 3D motion art
- Suz Sirunyan, animation
- Riley Hart, photography
- Sarah Gladwell, illustration