Senza Ethnobotanicals

Senza is a cannabis-inspired sparkling water, the first of its kind—a genre-defining concept. Infused with organic, adaptogenic, plant-derived terpenes designed to induce a state of wellbeing, Senza sits in the emerging field known as cannabimimetics (good luck saying it). Plainly said, Senza gives you the benefits of cannabis without the cannabinoids.
Senza was launched by a group of friends—a botanist, healer, doctor and astrophysicist—who combined their knowledge and expertise to discover new ways of enhancing wellbeing.
We centered a counter-cultural world view in the brand and product, transcending tired New Age symbols and re-imagining them into a contemporary visual language. Its eccentricities are the key to its success.








Project Scope
- Creative direction
- Brand strategy
- Market positioning
- Visual identity
- Brand guidelines
- Packaging design
- Digital design
Project Team
- Studio Akin, brand agency
- Tana Mitchell, creative direction
- Emma Kaniuk, creative direction
- Tana Mitchell, design
- Sienna Mark-Brown, design
- Tana Mitchell, project management
- Harry Were, photography
- Tony Brownjohn, photography
Client
Senza Ethnobotanicals, Aotearoa New ZealandPress & Recognition
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New Zealand Best Design Awards
Silver: Packaging, Bronze: Small Brand Identity