Marcs x NYC

Building on the success of Marcs’ S/S 2014 collection, we tracked down another four interesting Aussies living life ‘three shades brighter’, this time in L.A. We spent a day with each of them—documenting their favourite people, places and things around their neighbourhoods—and shared their inspired and inspiring stories with Aussies back home.The season’s materials took on a marked editorial flavour, making their way into 128 retail locations in Australia and New Zealand—from windows to point of sale, eDM, digital comms and look books.

Thanks to Pierre Toussaint.
Designed while working at Special Group.