Garage Project Dirty Water

Boundary-pushing brewery Garage Project jumped on the seltzer bandwagon with a new beer-based hard seltzer they're calling “the cleanest thing we've ever brewed”. Brewing, rather than blending, delivers a sparkling-clean alcoholic seltzer with only 90 Calories and less than 1g of sugar per can. Aligned with Garage Project's values, 10% of profits go to supporting clean-water initiatives across Aotearoa New Zealand—a country that loves to tout its clean, green natural landscapes, yet often doesn’t live up to it— with the aim to restore over one million metres of waterways across the country.

And so, the ironically named Dirty Water was born. These unassuming cans have high credentials, but to the loyal fans in their 20s, it’s also just about “getting on the dirties” or having “a dirty Saturday night”.

Eschewing both the category norms of white-on-white or pastel-washed “better for you” RDTs—the graphic standard of “clean, natural, low-cal”—and the typical notion of “dirty”, these cans scream hot, fun summer. Bright, fluid colour combos evoke waterways, lakes and streams.