Opening in 2020, the New Zealand International Convention Centre (NZICC) is a brand new, purpose-built centre in the heart of Auckland. A key objective was to connect our local community, national and international visitors with the past, present and future of our site, as it was being developed. Working closely with stakeholders, we developed a brand strategy and identity which we also translated this across all touchpoints — from way-finding to stationery and the internal engagement programme.